Public Relations. Marketing.
Newsletters and publications.
All things social media.

Yasmine understands Australia’s media landscape first hand. Her hybrid skills can take on the tone of any brand, product, service or self to communicate their vision.

Allen & Unwin.

Yasmine’s role as Publicity Intern supported the arrangement and execution of Allen & Unwin promotional campaigns for authors including Chris Hammer, Alisha Aitken-Radburn, Tanya Hennessy and Alex Johnson. Through the independent creation of Publicity Schedules, Media Releases and pitches,Yasmine facilitated the effectiveness of upcoming releases. She oversaw the back-end administration of Allen & Unwin’s DIMO database, managed postage requirements, collated media clippings and created communications assets for influencer mailouts. Longer-term collaborative research projects, including the development of media contact lists across print, digital and broadcast, further developed Yasmine’s knowledge of the Australian media landscape.

Yuwonderie's seven founding families have lorded it over their district for a century, growing ever more rich and powerful. But now—in startling circumstances—one of their own is found dead in a ditch and homicide detectives Ivan Lucic and Nell Buchanan are sent to investigate.

Could the murder be connected to the execution of the victim's friend thirty years ago—another member of The Seven—or even to the long-forgotten story of a servant girl on the brink of the Great War? What are the secrets The Seven are so desperate to keep hidden?

The Seven is a compelling thriller filled with intrigue, emotional depth and an evocative sense of place—where nothing is ever quite what it seems. Chris Hammer, the acclaimed and bestselling author of the international bestsellers Scrublands, Treasure & Dirt and The Tilt, can take his place among the world's finest crime writers.

When former government staffer Alisha Aitken-Radburn was given a 'villain edit' on her first season of The Bachelor, she wasn't entirely surprised—after all, there are only a handful of character tropes producers can manipulate into storylines. But the backlash on social media was unexpectedly intense, and Alisha found her sense of identity completely rocked by a single comment: 'You are a bad person'.

Determined to shake the 'villain' label, she returned to reality TV screens, and this time, she got a different edit. She was met with praise and empathy, and her portrayal led to a third and final season, where she met the man she would marry.

But along Alisha's rocky path in the reality TV spotlight, the line between truth and fiction blurred. She cared about other people's opinions more than her own, and her insatiable quest for external validation saw her outsourcing her decisions and her self-worth to everyone from anonymous forum-lurkers to journalists and politicians.

A jolly and inclusive celebration of the Christmas season, from bestselling children's author Tanya Hennessy!

'Tis the night before Christmas and all is calm in Santa's workshop. The presents are wrapped and the sleigh is polished. All that's left to do is wash Santa's iconic red-and-white suit …What could possibly go wrong?

Sparkling with all the magic of the season, this warm-hearted tale is a celebration of embracing change and being yourself.

Christmas is gonna be FABULOUS!

Inspired by the South Sydney Rabbitohs, written by NRL star Alex Johnston and illustrated by celebrated First Nations artist Gregg Dreise, this rhyming picture book about an underdog team of bunnies who are up against the stronger teams of animals is a wonderful story of unity, togetherness, resilience and teamwork.

A fluffle of Bunnies play at the park.

They sprint and they tackle from dawn until dark,

They always train hard, but it's never enough . . .

the other teams are just bigger and stronger. It's tough!

Join AJ and his teammates, Cody and Latrell, and the Bunnies on their triumphant footy journey from being the competition underdogs to unlikely winners, with a little help from some friends - especially a wise and confident Crow!

Australian Publishers Association.

Yasmine was responsible for writing internal and external communications copy for the Open Book Publishing Internship, 2024. Drawing upon her experience as a 2023 Shortlistee, her writing style appealed to both prospective interns and host organisations including Allen & Unwin, Ultimo Press, UNSW Press, Hachette Australia, Affirm Press and Cambridge University Press, as promoted via their social media accounts.

Yasmine also devised all social imagery, including still and moving graphics for promotional purposes.

Yasmine assisted in the successfulness and execution of the Australian Book Industry Awards. Her role included same-day visual merchandising and event setup, leading ABIA winners from the stage to photographers and the media room and networking with industry professionals.

Yasmine helped bring the BookUp 2023 conference to life. She was integral to all Communications strategies, including writing Communication and Marketing website, email and social media copy.

She crafted all graphic design and visual imagery used for the campaign and constructed back-end website, event and ticketing pages via iMIS and HigherLogic platforms.

Yasmine communicated with educational publishers across Australia via the APA website, email, social media and campaign strategies.

Her diverse work included Marketing and Communications strategies, website design, graphic design and event organisation.

For the world’s largest trade book fair, Yasmine assisted in the creation of Marketing and Communications copy for the Books from Australia in-person and virtual stands.

This was essential for increasing the general public’s and member knowledge of the event and Australian international rights.

Yasmine helped collate the VOLUME Reading Symposium’s public relations contact lists. This included the creation of general media contact lists, specialised industry professionals and contacts across education, arts, health and mental health sectors.

During the future of this campaign, this database research will be integral to ensuring ongoing successfulness.

Zoo and Aquarium Association of Australasia.

Yasmine was solely responsible for curating, writing and designing a multi-million dollar funding prospectus to extend the remit of the Zoo and Aquarium Association's (ZAA) Centre for Species Survival beyond 2023.

This project required extensive research and collaboration with ZAA practitioners, as well as proactive responses to feedback to ensure success. This presentation will now be used across Australian and New Zealand regions for years to come.

From Sydney WorldPride to World Wildlife Day – we take the opportunity to reflect on our progress as a sector.

This month, our members are driven to consider new ways to strengthen engagement and sustainable development, with some exciting news in areas of conservation and inclusivity to share.

Hi members,

With Endangered Species Day (May 19) and International Day for Biological Diversity (May 22) this month, Australians show us that zoos and aquariums are the beating heart of contemporary conservation efforts, which are intrinsic to all human life.

Click to read about all things environmentalism and change-making.

Yasmine was critically engaged in environmental and social projects including the RSPCA’s Safe Cats, Safe Wildlife initiative and the New Zealand Kea Advisory Committee.

By interpreting and creating multimedia communication materials from scientific research and data, she reinforced the importance of embracing Indigenous and culturally diverse communities in the decision-making process. These skills can be applied across all industries.

Our Lady of Mercy College Parramatta.

The inaugural HSC Success Stories Publication is dedicated to the outstanding results, practical works and general excellence of the Year 12 cohort.

Yasmine was responsible for interviewing over 20 students and writing profile news stories to showcase their individual success.

The OLMsCene is Our Lady of Mercy College Parramatta's biannual publication which features the latest community news and student achievements.

Yasmine was responsible for all writing, editing, interviewing and curating of content for this 28 page magazine.

Yasmine assisted in the general production, writing and interviews of the bi-yearly 2022 OLMC Misericordia .

Her work, ranging from educative, to scientific, arts and social discourse reflected Yasmine’s diverse writing style, able to match the tone of any publication.

Misericordia 2022

What a wonderful night celebrating the start of the College Year at our annual P&F Cocktail Party last night. A balmy summer evening, where we welcomed new and old friends to Kavanagh Place, as our Year 11 Hospitality students showcased their culinary talents, with delicious food served and friendly service. The night was a wonderful success. Many thanks to the P&F and all parents who joined us.

This week, our Senior Hospitality and Year 10 Food and Technology students, supported by dedicated staff, Ms Aristidou and Mrs Nguyen-Trinh, have showcased their culinary skills and learnings by making and selling delicious food for the College community.

All profits raised will be donated to Mercy Works and the St Vincent de Paul Society. Congratulations girls for making this event such a success!

Today we welcomed our Year 7, 2023 cohort to the College. It was lovely to see so many smiling faces as they met with their Year 12 Big Sisters, were introduced to their Homerooms and placed in their Houses. Can’t wait to see you all again next year!